CLIENT:MATTEL

DISNEY/PIXAR

CARS SUPERCHARGED

Disney Pixar's Cars Brand look. This was a really fun and challenging line to work on. The Idea here was to refresh the 1st season packaging while adding to it. By changing the approach from a single illustration for the entire line, to creating individual illustrations for every character car, we were able to boost sales for this line exponentially. It wasn't an easy task, as I had to get marketing and design plans for each vehicle 6 months in advance to have the illustrations done on time by Pixar's team of CG artists. When all was said and done, we had reached $200 Million in sales for the year for the line!