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CLIENT:MATTEL
DISNEY/PIXAR
CARS SUPERCHARGED
Disney Pixar's Cars Movie Moments packaging. This segment of the line were 2-pack vehicles that were created to show the moment in the Cars movie, when the included vehicles appear in the movie. The idea here was to show the exact moment in the movie that happens. We worked with the team at Pixar to gather art to accomplish that. Research and POS reports showed that this approach proved to be a great success.
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