Brand redesign for Hot Wheels Basic Cars. The bread and butter for Hot Wheels. When tasked with this, my team and I had to collaborate with illustrators worldwide to come up with the new style for the hero illustrations on the cards. Switching from one main illustration to a custom illustration for each vehicle was no easy task, however, I had done it for Pixar Cars before, where we earned $200 Million sales on the line, so it had been a proven design strategy. This approach is still to this day, being used by Hot Wheels on their basic cars line.