CLIENT:MATTEL

HOT WHEELS

nostalgia-

NOSE ART

This collector line was based on WW2 nose art you might have seen on the planes in use during the war. The idea was to make the cards look like sheet metal that was used on the planes with the pinup art painted on. It was very well received and a very different approach, which had to be approved by the CEO, as it was a more mature look for our toy packaging.